Abstract
This study identified kiosk issues in the food service industry, proposing a constructive concept for efficient kiosk operation plans. It verified the relationship between information accessibility, ease of order and payment, order process convenience, and additional benefits of planned behavior theory, perceived value, and customer behavioral intention. A survey of food service kiosk users from May 10 to 30, 2023, revealed key characteristics. First, ease of order payment and additional benefits significantly influenced planned action theory. Second, information accessibility and ease of order settlement significantly impacted perceived value. Third, ease of order payment significantly affected customer behavioral intention. Fourth, planned action theory had a significant effect on perceived value and customer behavioral intention, but perceived value had no significant impact on customer behavioral intention.
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