Abstract
The Pet-Family, which shares lifestyles with pets, is on the rise. As the number of single-person households increased and the aging of low birthrates, there is a culture of accepting animals such as dogs and cats as family. That is why people call 'companion animal' instead of 'pet'. As the tendency to consider pets as a family grows, interest in tourism with companion animal is creasing. This study examined the causal relationship between travel motivation, constraints, and intention to participate in tourism with companion animal. First, motivation of travel with companion animal were identified as 3 factors: travel for myself, travel to experience on destination, and travel for my companion animal. And tourism constraints were identifies as 4 factors: internal, external, travel companion, and companion animal constraints. From the results of multiple regression analysis, it is revealed that there is a causal relationship between travel motivation and the perception of tourism constraint on travel with companion animal. And it is revealed that the perception of tourism constraints affect participation intention on travel with companion animal. The results indicated that travel motivation affect participation intention, too.
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