Abstract

The article is dedicated to highlighting some areas of investment activity in Ukraine in the special conditions of 2020 - the combination of the economic crisis and the pandemic caused by COVID-19 infection, because it is the development of investment activity that is the most widespread tool to overcome the crisis of the economic system through real investment, and the use of financial investment instruments. One of the conditions for overcoming the effects of the economic crisis of 2020 in Ukraine is the development of investment activity, which relies on the use of real investments and the revival of the real sector of the economy of Ukraine (especially its industrial branches), instead of giving preference to financial instruments of investment, including on the basis of international ones. borrowing. It emphasizes the need to maximize the use of own investment resources, at the expense of both creating the most favorable conditions for this, on the one hand, and the difficulty, even to outright ban, the use of these resources outside the country, on the other hand. This approach is justified by a significant change in the conditions of overcoming the effects of the economic crisis in 2020 compared to the conditions under which the economic crises of the previous years occurred. The creation of a favorable investment environment (investment climate) at the expense of strengthening the level of investment protection (both international and domestic) by providing it with certain state guarantees, as well as improving the development of measures for state support of certain priority spheres, is considered as a direction of investment activity development. (branches) of the country's economy and development of its territories, as well as the development and implementation in the future of targeted comprehensive innovation-investment programs as a regional and regional levels. Increasing the level of investment attractiveness of certain investment objects in Ukraine is considered in terms of improving the investment image of individual regions and territorial associations where real investment processes should take place. It is proposed to consolidate existing regional-level entities at the regional level by transforming them into certain economic zones, which should ensure a combination of centralized state administration with a degree of legal, organizational and material-financial autonomy within the defined territorial responsibility and subsidiary.

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