Abstract
The article analyzes the dynamics of approaches to positioning the image of the mayor of Moscow for the period from 2016 to 2018. The data obtained in the framework of final qualifying studies in 2016 and 2018 are compared in the direction of preparation "Advertising and public relations". The change of positioning of the image of the mayor of Moscow from the image of “manager, builder” in 2016 to a more socially oriented image of a “human-faced” policy during the election campaign in 2018 is considered.
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