Abstract

The article is focused on the first Soviet All-Union Agricultural Exhibition and the participation of German industrialists in it, in particular the Friedrich Krupp Company. Following the documents from the Russian State Archive of Economics, as well as a wide range of periodicals the author shows that the Soviet exhibition was positively reviewed by Western businessmen as an extremely important political event, but foreign entrepreneurs had to face a number of challenges associated with the special nature of the Soviet economic system. Despite the difficult conditions set by the People’s Commissariat of Foreign Trade (NKVT) of the USSR for exhibitors, German companies could maintain a general enthusiasm, largely due to the awareness of the special political significance of the event and the personal motivation of individual participants. The author examines the peculiarities of realizing the personal ambitions of entrepreneurs in the context of the Soviet exhibition on the example of the Friedrich Krupp Company. Participation in the exhibition was a logical continuation of the Krupp development in the agricultural field. Krupp became a guide to the world of advanced agricultural technologies and used an every opportunity to strengthen ties with the Russian market, continuing to develop cooperation that began with the organization of an agricultural concession in the south of Soviet Russia.

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