Abstract

Pop-art challenges the boundaries of art, polemicize with the traditional idea of a valuable piece of art, not only operating its inner, objective substance, but also transforming the external cultural context – art-object becomes a subject of the art-discourse, and its utterances built in a frame of the consumer paradigm. An open integration of a piece of art into the discourses, which are conterminous to the art, permits to speak about a specific realistic quality of the artistic strategies of pop-art. The investigations of American pop-art rely heavily on the aesthetic tradition of postfreidism, foregrounding the methods of the structural psychoanalysis developed by Jacques Lacan. The present article is devoted to the research of the American pop-art realistic strategy in a dialogue with the psychical structure of a perceiving subject. The problematization of the pop-art phenomenon in focus of Lacanian theory, the main concept of which is a subject/person of language, reveals the paradoxical nature of a piece of art as a sign, which in a same time locks the circuit of signifiers and refers something beyond its limits.

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