Abstract
UDC 330.322; JEL Classification: Q15 Purpose: to explore and justify the possibilities of introducing a cluster development model to realize the investment and innovation potential of enterprises for the production of environmentally friendly products. Methodology of research: mathematical statistics method - for processing and analyzing source data, identifying trends in source data, identifying trends and patterns in changing analyzed indicators, substantiating the results; analysis and generalization of existing approaches to assessing the effectiveness of the implementation of environmentally oriented investment projects. Findings: the key management direction for the implementation of the investment and innovation vector of eco-production enterprises has been identified and substantiated, which consists in introducing a scheme for organizing and interacting participants in the eco-production cluster based on the combination of efforts and economic interests of fruit and berry producers, processing enterprises, scientific institutions and authorities. Originality: improved methodological approaches to assessing the effectiveness of the implementation of environmentally oriented investment projects by supplementing them with an integrated effect indicator based on the inclusion of environmental and institutional effects in non-monetary form and the managerial effect in monetary and non-monetary forms based on a systematic approach. Practical value: a scheme of organization and interaction of participants in the eco-product cluster is proposed, which ensures the growth of indicators of the components of investment and innovation potential. In order to formalize this management direction for the implementation of the investment and innovation vector of development of an eco-production enterprise, the financial result of the proposed cluster association was calculated taking into account possible clustering models. The calculations showed that, ceteris paribus, there is a direct relationship between the degree of integration of enterprises and the profitability of an integrated structure of a cluster type.
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