УПРАВЛІННЯ ФІНАНСОВИМИ РЕСУРСАМИ БАНКІВСЬКИХ УСТАНОВ І СТРАХОВИХ КОМПАНІЙ: ІНТЕГРАЦІЙНИЙ АСПЕКТ

Abstract

The article defines the essence of banking institutions and insurance companies as leading financial intermediaries in Ukraine, whose legal status is determined by special laws of Ukraine. Emphasis is placed on the new Law of Ukraine "On Insurance" adopted last year, which takes into account changes in the legal regulation of the insurance market associated with the creation of a mega-regulator in the form of the National Bank of Ukraine. It is shown that the specified normative legal acts of Ukraine provide for the possibility of creating banking groups and insurance groups. It is proven that the integration of banks and insurance companies is due to the following factors: methods of interaction – transfer of banking risks to the insurance company and active sale of insurance products in bank branches; functions – capitalization and risk hedging; forms of integration – merger and acquisition; agreement on joint sale of financial products, use of each other's financial services; sales methods – creation of joint products of banks and insurers (bancassurance). The factors of disintegration of banks and insurers are identified: limited captive interests, insufficient financial culture, lack of common standards, imperfect legislation on cooperation and interaction between banks and insurers, insufficient motivation of bank employees when selling insurance products. The contents of the special adopted normative acts of the National Bank of Ukraine, which stimulate the integration of banks and insurers, are summarized, including: Regulations on the organization of the risk management system in banks of Ukraine and banking groups, Regulations on the procedure for regulating the activities of banking groups. Ways to develop bancassurance in Ukraine are proposed: termination of martial law, the arrival of branches of European banks and insurers in Ukraine, an increase in the volume of sales of insurance protection through the mediation of the bank, a decrease in the cost of credit resources; strengthening the financial condition and status of banks and insurance companies, increasing their capital; improving the transparency and openness of the financial market.