Abstract
The article discusses the relevance of marketing activities in accordance with market conditions in the framework of the implementation of innovative activities by a business entity. The characteristics of the key elements of innovation marketing are given, and the targets of market segmentation are determined. The essence of monopolization of innovative solutions is highlighted. The difficulties in the implementation of marketing activities in this context are analyzed. The characteristic features of the forms of product sales are presented. The interrelation of innovation pricing and their corresponding concepts is demonstrated. Conclusions have been drawn about the need to apply an integrated approach to marketing activities within the framework of innovative activities of enterprises.
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