Abstract
The article discusses the current problems of personnel management and business efficiency. In modern conditions, a set of problems in this area is rightly considered from the perspective of marketing, which involves a focus on the consumer. So, for the successful work of the business structure is necessary to build long-term partnerships with consumers, and the process of verbal communication is provided directly by the staff of the company. The level of responsibility for the formation of customer loyalty in the process of such interaction is very high. Modern managers need to create effective internal programs that will be aimed at the selection of highly qualified personnel, quality training and involvement of employees in the workflow to achieve higher performance of their professional activities and, as a result — effective business development. The complex of problems in this area is studied in this work.
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