СТРАТЕГІЧНО-ОРІЄНТОВАНЕ УПРАВЛІННЯ ПРОЄКТАМИ ЛОГІСТИЧНОГО АУТСОРСИНГУ В ДИНАМІЧНОМУ ЗОВНІШНЬОМУ СЕРЕДОВИЩІ

Abstract

The actuality of the research topic is due to the need to improve and further develop the methodological support of strategic-oriented project management in organizations in terms of interrelated representation of processes at the stages of formulation (formation) and implementation of organizational strategy in the context of functioning and development in a dynamic and / or relatively complex environment. . The purpose of the study is to increase the effectiveness of strategic-oriented project management in a dynamic environment by developing the concept of project-oriented management of interrelated processes at the stages of formation and implementation of organizational strategy of logistics outsourcing - as an evolving strategy. Objectives of the study: to analyze the methods, models, mechanisms and standards of project management on the issues of strategic-oriented project management in the organization; propose a concept of management of the formation and implementation of organizational strategy of logistics outsourcing using a project approach; to develop an approach to the formation of the typology of projects for the development of organizational strategy of logistics outsourcing (DOSLO) with the definition of the relevant conceptual framework; to separate, according to the conditions of structural decomposition, delivery objects for the products of the selected categories of DOSLO projects; to develop a model of management of the use of logistics assets in projects to test the change of the DOSLO phase. Utilized techniques of the research. Based on the assumption supported by descriptive scientific schools in strategic management, as well as following the concept of "evolving strategy", it was concluded that organizational strategy can be presented as a sequence of potentially basic phases of development, the transition between which and changes are treated as an experiment organizations. At the same time to avoid, or at least significantly reduce the likelihood, the occurrence of the problem of "loss of strategy" - has the implementation of these experiments in the form of projects.