감성적 상태와 생태적 행동에 관한 연구: 평가경향 틀 분석을 중심으로

Abstract

This study reveals that the emotional state can act as a moderator of relationships within attitude models. In particular, emotional states (i.e., pride and compassion) are found to have a moderating effect between attitude and intention. The findings provide empirical support for using the Appraisal-Tendency Framework and the Theory of Planned Behavior main constructs (attitude-intention) and demonstrate how this approach can predict highly specific effects and processes for students. This framework presents a theoretically driven approach for understanding the positive emotional states and sheds a light on how different positive emotional states influence intention. This study suggests that a greater attention needs to be focused on the role of student consumers’ emotions in motivating ecological behavioral intention in the related industry and education.