МАРКЕТИНГОВЫЕ АСПЕКТЫ ФОРМИРОВАНИЯ МНОГОФАКТОРНОЙ МОДЕЛИ ГАРМОНИЗАЦИИ ПРОЦЕССОВ УСТОЙЧИВОГО РАЗВИТИЯ БИЗНЕСА

Abstract

In the article provide the main marketing aspects of building multifactor models in the process of improving the organization’s activities. Practice shows that the idea of developing an adaptive universal algorithm for constructing multifactor models can be justified and quite feasible. In fact, a base of patterns is being developed, which should be based as much as possible on market conditions, trends and trends in changes in the external business environment and economic activity using the example of a specific economic entity.