Abstract
The research aims to characterise trends of cultural and linguistic transfer in a multicultural environment, using the example of a multiethnic region, namely the Republic of Bashkortostan. The paper describes the processes of crosscultural and crosslingual interaction in the setting of a multiethnic metropolis, the capital of the republic, which is the City of Ufa. Scientific novelty of the research lies in using modern approaches to the study of national linguistic worldviews and in conducting a comprehensive linguocultural analysis of the ways in which they overlap in the process of crosscultural communication. It is the first time that the analysis of the intercalation and interference processes in the course of crosslingual interaction in the setting of Russian-national bilingualism has been given, the linguistic landscape of the metropolis has been described from the perspective of its cultural component. As a result, it has been proved that in a multicultural environment, there is an inevitable mixing of languages in live colloquial speech and reinterpretation of concepts belonging to one culture by others. The extent to which linguistic transfer is realised and its direction (from the Russian language to a native one, from a native language to Russian) depend on the level of language proficiency, native speakers’ age, the general socio-cultural situation in the region.
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