Abstract
The article deals with the trends of higher professional training (education in journalism). Enhancing professional competence of mass media specialists, such as journalists and television reporters, is becoming increasingly important. Modern educational theory rejects an absolute educational ideal (all-round man) and moves to a new ideal – the maximum development of self-directedness and self-education abilities. At the core of improvement of the professional training of journalists and television reporters lies the formation of their universal professional thinking. The increased cognitive and information bases in the modern world is not covered by the traditional concept of professional qualifications, the more adequate becomes the concept of competence. In national and foreign psychology the effectiveness of practical and professional activities of any specialist, his professional competence is primarily associated with a special kind of thinking – professional. Professional activities of television reporters can be described in terms ofspeed, mobility, adaptability, responsiveness, ability to switch from one task to another. Flexibility professional thinking of television reporter depends on freedom of thought in choosing the ways of reporting about an event and is characterized by a commitment to find a solution taking into account working conditions (speed, mobility, good command of multilayer language being used to communicate information–verbal and visual). Thinking that is strictly limited due to the shortage of timeis also one of the dominant types of professional thinking.
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