Abstract
The purpose of this study is to analyze the expert opinion through in-depth interviews with Hanbok and fashion experts as an exploratory survey to build an online platform for mass customization Hanbok Design. For this study, we conducted interviews with 12 Hanbok and clothing specialists to find out the mass customization of Hanbok design and online platforms and the requirements for a competitive platform. As a result of the research, experts recognized that the Hanbok has become more and more popularized, while Hanbok education, mixed terminology, recognition as special clothing, and negative prejudice were still problems. Moreover, experts on how to develop Hanbok culture and industry said that it is necessary to create a wearable environment that the Hanbok can be worn on a daily basis, develop practical design, and diversify sales strategies. Also, experts generally think that the Hanbok industry needs an attempt to develop an online platform for strategic mass casemade Hanbok design in accordance with the needs of consumers
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
