공공 서비스 스케이프로서의 환경조형물 가치가 이용자만족 및 구전의도에 미치는 영향

Abstract

Environmental structures as public service scapes have a direct impact on the urban environment and people's lives, enhancing efficiency and quality. Therefore, research for the dissemination and diffusion of such environmental sculpture is meaningful. This study aimed to analyze the influence of the value of environmental sculpture perceived by users on their word-of-mouth intention, and to examine the mediating effect of user satisfaction in these relationships. For this purpose, a survey was conducted among visitors to environmental sculptures facilities in the metropolitan area, and statistical analysis was conducted on a total of 270 valid questionnaires. The analysis results are as follows. First, all of the sub-factors of the value of environmental sculpture, including social value, environmental value, socio-economic value, aesthetic value, and functional value, showed a significant positive impact on user satisfaction. Second, user satisfaction with the sculptures had a significant positive effect on word-of-mouth intention. Third, all sub-factors of the value of environmental sculptures, excluding environmental factors, such as social value, socio-economic value, aesthetic value, and functional value, had a significant positive impact on users' word-of-mouth intention. Fourth, the mediating effect of user satisfaction was confirmed in the relationship between the value of environmental sculptures and users' word-of-mouth intention. This study has academic significance in that it has revealed, through empirical analysis, which values among the values of environmental sculptures as a public service scape can increase the satisfaction of visitors and further lead to positive word-of-mouth effects. However, this study may have limitations in generalizing the results, as they are based on a survey of only 270 visitors to environmental sculptures facilities in the metropolitan area.