Abstract
With the active growth of Internet trade turnover, companies, in order to maintain their competitiveness, it becomes necessary to promote their business and the goods sold or services provided on the Internet. The modern concept of Internet marketing is as customer-oriented as possible. One of the most effective tools of Internet marketing is search engine optimization of web resources. Search engine optimization is a set of measures, the implementation of which allows you to improve the ranking of a site in search engines. The article describes the goals, objectives and sequence of search engine optimization of a web resource as an integral part of Internet marketing.
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