ЗЕЛЕНІ ІННОВАЦІЇ ЯК КАТАЛІЗАТОР ІННОВАЦІЙНИХ ЗМІН В СИСТЕМІ УПРАВЛІННЯ ПІДПРИЄМСТВОМ

Abstract

The green paradigm is aimed at reducing negative environmental consequences and ecological threats while simultaneously eliminating waste and fostering innovative changes in the enterprise management system. This article examines the importance of utilizing green innovations as catalysts for innovative changes in the enterprise management system. Using the hypothesis method, the article analyzes the impact of green innovations on the enterprise management system. Provided the definition of green innovations as a system of novelties, technologies, products, or practices aimed at reducing negative environmental impact and enhancing sustainability. The study proposes an original research model for studying the influence of green innovations on the enterprise management system through hypothesis construction. Several hypotheses are put forward and empirically validated, including: green innovations have a positive impact on enhancing the competitive advantage of the enterprise (H1); there is a significant correlation between consumer pressure and ecological innovations (H2); there is a substantial relationship between government regulation and green innovations (H3); green innovations positively affect the quality of interactions with suppliers (external environment), company executives, and employees (internal environment) (H4); there is a strong and significant correlation between green innovations and social, environmental, and economic efficiency (H5). The article also discusses the leverage points for government influence in stimulating green innovations: the financial support; the regulatory standards; the market mechanisms; the management of innovations. It examines both the positive and negative consequences of implementing green innovations and evaluates their effectiveness in the context of social, environmental, and economic efficiency of entrepreneurial activities. The article substantiates the consequences of the impact of green innovations on the enterprise management system and provides recommendations for practical application.