Abstract
Background. The active growth of the Russian pharmaceutical industry has actualized the study of business models implemented by representatives of the industry. A key element of the business models of pharmaceutical manufacturers is their product portfolio, which has both qualitative and quantitative characteristics. Objective of the study is a quantitative analysis of the product portfolios of Russian pharmaceutical manufacturers and their classification according to the degree of diversification. Research methodology. The study was conducted using IQVIA data on Russian manufacturers having at least 500 million rubles for their sales at the domestic market in 2018. The analysis included a step-by-step scoring of the nomenclature width and sales concentration in the context of three elements - pharmacotherapeutic groups, INN, SKU. Results. The portfolios classification (21 options) was obtained using a three-digit «code» composed of points characterizing the degree of portfolio diversification in the context of three elements of analysis. As a result of summing up the points of the three-digit «code», a rating of companies was formed, on the base of which three groups of manufacturers were identified by the degree of portfolio diversification. Conclusion. The classification of product portfolios obtained as a result of their quantitative analysis can be used as one of the elements for describing business models, as well as for the most general assessment of commercial risks which are specific for representatives of the Russian pharmaceutical industry.
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