Abstract

Project culture as a “superlevel of the project process” (O.I. Genisaretsky) begins to form in the professional education of the future designer with his active involvement in research activities and understanding of its value. A pre-project study based on the analysis of historical, value, socio-cultural, environmental and other contexts makes it possible to temporarily abstract from the practical and methodological approach, which is exceptionally key in understanding students at the initial stage of training. The presence of weak ideas about the above-mentioned contexts limits the functions of design in improving the environment and developing culturally significant processes in society. Therefore, an important pedagogical task is to involve the student in solving socio-ecological, ethno-cultural, spiritual and practical problems in project practice. The typology of value-semantic problem-project tasks developed at the Department of Design of Orenburg State University, involving the performance of extensive research work, reflecting the socio-cultural significance of the design industry and regional specifics, as well as actualizing the subjective position of the future designer, in our opinion, ensures the professional and personal development of the student and the formation of his project culture. Among them are level research tasks in the discipline “Conceptual Design”, tasks for the phased implementation of a conceptual idea in the discipline “Project execution in the material”, a set of questions, tasks and tests for independent research and self-control. The fund of these humanitarian-oriented project tasks also includes the topics of final qualifying works. The article presents the logic of the implementation of the diploma project of modern women’s clothing based on the material culture of the Sarmatians. The creation of such a collection requires a deep immersion of the future designer into the life and way of life of the people, the use of various methods of scientific research, in the extrapolation of cultural heritage to modernity and the value self-determination of the student necessary for the personal implementation of the project process. As a result, axiological, ecological, cognitive and other components of the design culture of the future designer are formed.

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