Личностная идентичность как проблема в свете развития информационно-коммуникативных технологий

Abstract

The article examines the problem of personal identity in the post-industrial world characterized by the devel-opment of information and communication technologies. The relevance of the work is due to such a process of modern society as an identity crisis, a feeling of vulnerability, weakness, worthlessness, which, in turn, leads to deviations, pseudo-initialization, infantilism, and refusal to search for identity. The main disciplinary approach-es to the concept of identity are considered. Positive and negative factors of influence on identity from three major social institutions: mass media, Internet and mass culture are analyzed. Mass media allows immersing into the global information world and at the same time creates a threat of destruction, leveling of individual cul-ture in the global space; the Internet leads to the transformation of personality, forms a new identity, which con-tradicts with the already formed real identity, develops two-worldism in the consciousness of personality; mass culture generates a superficial perception of reality, neglect of moral and ethical norms, leads to a plural ex-pression of identity, dissatisfaction.