О механизмах влияния на речевой узус в эпоху консциентальной войны

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Russian language preservation in modern geopolitical conditions is the subject of the article: during the war to defeat consciousness in everyday speech communication, there is a struggle for the preservation of the Russian language, culture, and mentality of the nation. The article says that the national language is preserved only through the use of a literary language. The author shows the mechanisms of influence on speech use by artificially forming the evaluative background of an utterance in order to influence the motivational aspect of a linguistic personality – its pragmaticon.The article describes how humanitarian intervention creates factors of destruction of culture and national language: historically established ethical rules of communication are broken, stylistically reduced speech patterns, false concepts are introduced, the prestige of a high level of language proficiency is denied. The author identifies channels of powerful influence on the Russian language from the English language:the language of the media, professional speech, and the design of the visual space of all public venues. The author shows that the issue of literary language protection affects a wide range of humanitarian problems in the life of the country, that the introduction of Anglicisms harms the lexical diversity of the Russian language and leads to a simplification of the cognitive picture of the world of native speakers. The article says that speech practice is the subject of research in various modern sciences about the life of language in society.