КАДРОВОЕ ОБЕСПЕЧЕНИЕ ЭКОЛОГИЧЕСКОГО ТУРИЗМА КАК ФАКТОР РЕАЛИЗАЦИИ НАЦИОНАЛЬНОГО ПРОЕКТА «ЭКОЛОГИЯ»

Abstract

The growing popularity of eco-tourism in different countries of the world shows a steady growth with a positive Outlook for the coming decades. At the beginning of this century, the development of ecotourism was largely due to people’s awareness of the negative results of their activities, which led to the degradation of the natural environment, and from 2020 – and a powerful social and psychological stress due to the coronavirus pandemic, which forced governments of different countries to respond to it with lockdowns and quarantines. Meanwhile, ecotourism in all its diversity can significantly increase the growth of regional revenues from domestic and inbound tourism, some of which countries direct to measures to protect and restore the ecological status of the natural environment in order to preserve its potential for future generations. The improvement of responsible tourism activities in the Russian Federation is hindered by the lack of personnel capable of organizing these types of tourism at a highly professional level and unlocking the unique potential of the regions for domestic and inbound tourism markets, as well as reducing barriers to their development. The paper describes the experience of Sochi state University in training specialists in ecotourism.