캡슐 커피 패키지 색깔이 커피 맛의 예측과 평가에 미치는 영향

Abstract

초록 · 키워드 목차 오류제보하기 Objective: This study was performed to examine the function of the coffee capsule colors by extending a previous study. It"s already known that the packaging color of food products affects consumers" flavor expectations and evaluations.Background: Integration of cues from multiple human senses is required to percept the food flavor. The color of the capsule coffee package is a significant factor having an effect on the consumers" flavor expectation and purchase. The coffee capsule package design color has not been studied enough.Method: The flavor attributes such as aroma, sweetness, acidity, intensity, and overall flavor of six capsule coffees were expected in the pre-test and evaluated in the post-test. The participants assessed the coffee flavor on the VAS (Visual Analogue Scale) numbered between 0 and 10.Results: The participants expected a tasty flavor when the package hue was brownish similar to the roasted coffee bean color. The lower brightness of the capsule color let the participants expect the sweetness and strength of coffee flavor are lower and higher respectively. In other words, the brighter-colored package design makes the coffee flavor sweeter and weaker.Conclusion: Consumers might inspect the package design before purchasing and picking a preferred coffee. The color of the capsule only differentiates the capsule coffee appearance. The packaging color affects the consumers" expectations and evaluations for the coffee flavor. The coffee makers could conduct a simple focus group test when selecting a proper coffee capsule color offering suitable information about the coffee flavor to the customers.Application: The coffee makers can apply the results of the study to select wellmatching packaging colors for the capsule coffees. #Capsule coffee #Sensory test #Coffee flavor #Package design 1. Introduction2. Method3. Results4. ConclusionReferences