Abstract
Hotel should provide customers with trust and satisfaction through a long-term relationship to receive a loyalty from them. In this study, we interviewed resort hotel customers in Je-ju island to find out how an interpersonal trust affects customer`s loyalty and repurchase intention. Through this research, we found out the customer`s feeling on employees regarding their abilities and similarities has a positive effect on the customer`s loyalty and repurchase intention while the consistency of employees has a negative effect. For the customers who`re interested in resort area with curiosity and new concerns, consistency is negative affected factor to customer loyalty and repurchase intention.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
