Abstract
In this study, network analysis and sentiment analysis were performed to understand
 tourists' evaluation of Seongeup Folk Village through review analysis of TripAdvisor, a
 travel platform. As a result of network analysis, tourists who selected 1 or 2 stars
 wrote reviews focusing on forcing, selling, and soliciting products sold in Seongeup Folk
 Village, and tourists who selected 3 or 4 stars wrote reviews focusing on sales of
 products and local guides. Tourists who selected 5 stars wrote reviews focusing on the
 contents of the local guide. As a result of sentiment analysis, the higher the star rating,
 the higher the frequency of using positive words about Seongeup Folk Village. On the
 contrary, among the negative words, the words of the rejection category were used
 frequently, and in detail, 'terrible', 'bad', and 'uninteresting' appeared with high frequency.
 Through the analysis of tourist reviews, the strength of Seongeup Folk Village is the
 local guide system, and the weakness is sales of products and solicitation. Therefore,
 this study recognizes these points in the future, maximizes strengths, and minimizes
 weaknesses. It is considered that it can be used as basic data.
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