온라인 스포츠커뮤니티의 정보특성과 관계신뢰, 관계만족 및 장기적 관계지향성의 구조적 관계

Abstract

This study has a main purpose that closely examines the structural relationship among information characteristic, relationship trust, relationship satisfaction, and long-term relationship orientation in online sports community. In order to achieve it, the sample from user of online sports community were accumulated by using convenience sampling that chose sports center in Seoul. The samples were 319 people. and we excluded unsuitable sheet like that were decided as untruthful one and an omission and unclear. So the final samples were 287 people. On the basis of that, The statistical techniques, spss 24.0 and amos 24.0 program have been used for the analysis as per research purpose. The statistical analysis used in the research for a data analysis includes frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis, and structure equation model analysis. The research has drawn the following conclusions, based on the above mentioned research method and its procedures: First, The information characteristic influences the relationship trust. Second, The relationship trust influences the relationship satisfaction. Third, The relationship trust influences the long-term relationship orientation. Fourth, The relationship satisfaction influences the long-term relationship orientation.