Abstract
When a specific fashion style is collectively adopted, it creates a cultural group─a subculture. The act of creating a specific fashion style in the subculture is the act of stylization, the building of its own symbols and rules through fashion. Therefore, studying fashion subculture means studying fashion behaviors and the styles that have been established as a cultural identity, and not as temporal trends. The purpose of this study is to interpret the meaning of the formative characteristics of contemporary fashion subculture, based on the cultural phenomenon of fashion. Seapunk, Lolita fashion, and Cyber-Goth were selected as research subjects, since they have collective cultural activities, and thus a strong identity as a culture, rather than just as a style. The analysis used the Greimas semiotic square based on the binary opposition of meaning and isotopy. The results of the study are as follows. First, Seapunk has formative characteristics of openness, flatness, and indeterminateness, associated with how members build their identities and characteristics of their visual motifs. The mixed visual representation of
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