РОЗВИТОК ПІДПРИЄМНИЦЬКИХ ЦИФРОВИХ ЕКОСИСТЕМ ЯК ЧИННИК ПОВОЄННОГО ВІДНОВЛЕННЯ ЕКОНОМІКИ УКРАЇНИ

Abstract

The essence and features of digital ecosystems are studied, and their role in the national economy is revealed. A digital ecosystem is a group of interconnected information technology resources that can function as a whole. The digital ecosystem is a self-organizing digital infrastructure that aims to create a digital environment for networking organizations that supports collaboration, knowledge sharing, development of open and adaptive technologies, and evolutionary business models. The opportunities provided by the use of digital systems for business are analyzed. In particular, the following advantages of digital ecosystems for business are highlighted: dynamism, ability to adapt to global problems and challenges; stimulating demand by offering a set of interconnected products; rapid production of new income streams; lower costs of attracting customers; the ability to track the digital transformation of the enterprise quickly. The main problems of digital ecosystem development in Ukraine at the present stage are considered, in particular, the following: lack of financial resources, low investment activity of economic entities; Insufficient awareness of business entities about the concept and technology of Industry 4.0; weak digital skills of the population; underdeveloped digital infrastructure; obsolescence of equipment in government agencies; lack of standardization of both digital systems and the Internet of Things, which would enable information security at the individual and state levels; low level of cybersecurity and trust of Internet users in the digital economy, low level of development of network economy. Perspective directions of the use of digital ecosystems in the period of post-war recovery of the economy of Ukraine are substantiated. The digitalization of the Ukrainian economy must be carried out in the following areas of development: development of digital knowledge and the market of information and communication technologies; development of digital business environment; development of business access to finance; development of digital skills of the workforce; creating a supportive business culture.