Abstract
This article thoroughly examines the Russian cosmetics market. With the help of data from well-known research companies, an in-depth market analysis was carried out, which reflected such areas as: the share of offline and online markets, the main price segments of the market, the main players in the Russian market and the most famous Russian brands of cosmetic products, as well as brands, which announced their temporary or final withdrawal from the Russian market. Thanks to the research, trends were highlighted that open up huge potential for the growth of national brands, private labels, productions and suppliers from Russia.
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