퍼스널 트레이너와의 관계구축의도와 관계혜택, 내재적 특성과의 구조적 관계에 관한 연구

Abstract

The purpose of this study is to verify structural relationships in between personal trainer’s relationship building intention, relational benefit and intrinsic property. For the purpose, from April to December in 2014, surveys were performed using convenience sampling method and self-administration method for the population based on personal training participants in eight sports centers in Seoul. A total of 300 surveys were distributed and 254 were collected. Disregarding 20 surveys which were incomplete or insincere, 234 surveys were used in the final statistical analysis. The analysis was performed using SPSS 23.0 and AMOS 23.0. To analyze the study subjects’ characteristics and results, frequency analysis, factor analysis, reliability verification, correlation analysis and structure modeling were used. The result showed that price sensitivity and interpersonal disposition have meaningful influence to the perceived importance of confidence benefit. However product knowledge and variety seeking tendency had no meaningful influence to the perceived importance of confidence benefit. Trusting others and product knowledge had meaningful influence to the perceived importance of social benefit, while price sensitivity, interpersonal disposition and variety seeking tendency had no meaningful influence to the perceived importance of social benefit. For the relational benefit, both perceived importance of confidence and social benefit meaningful influenced to relationship building intention. Based on the study, personal training customers’ certain factors and relational benefits were important factors in relationship building intentions.