Підвищення конкурентоспроможності вітчизняних товаровиробників в умовах глобальних викликів: регіональний аспект

Abstract

The article is concerned with a study of problems and directions of increasing the competitiveness of domestic producers in the face of global challenges. Based on the analysis of the level and dynamics of indices of globalization together with indices of globalization of trade in both Ukraine and the world, the main most important stages of globalization in Ukraine, including in international trade, are allocated. It is defined that in Ukraine, in contrast to the global tendency, changes in globalization processes occur more intensively. The key factors ensuring the growth of competitiveness of domestic exporters in the world market, the export structure of Ukraine’s international trade, including in the regional context, and the contribution of Ukraine’s regions to the export activities of the State are analyzed. It is proved that Russia’s full-scale military invasion will have the greatest impact on the export capabilities of enterprises in the east and south of Ukraine (where active hostilities are taking place), as well as those regions that border Russia and/or have already suffered large-scale destruction during the war (Kyiv, Sumy, and Chernihiv regions). Thus, the loss of Ukraine’s export potential, especially in commodity trade, taking into account export logistical problems, will be critical in 2022. The main instruments of the State support for Ukrainian exporting enterprises in the conditions of war are analyzed and measures to increase the competitiveness of domestic producers in modern turbulent conditions of development are proposed.