『별건곤』과 『キング』의 대중성에 대한 매체 전략 비교 연구

Abstract

The King(キング) was published in Taishogi, and it was the largest popular magazine in Japan publishing to 1,400,000 copies for all generations and ages. The popular magazine of the colonial Joseon Dynasty, the Byulgungon(別乾坤) was influenced by the media strategy of the King(キング)’s popularity, but the results of the strategies for media popularity show a considerable difference. The King(キング) was a magazine published at the time when the capitalist consumption culture and industrialization of capitalism were activated and the culture of publishing media flowered. Every month, a certain amount of novels and songs were published by popular readers. In addition, it responded to the expectation of the public readers by way of special issue or the appendix.BR As a result, the King(キング) became a national magazine of Japan and served as a driving force for the public readers who read the genre of successful and impressive stories, hoping for their success in life by calling themselves the people, not the surrounding people of the Japanese empire. As a result, the King(キング) led millions of popular readers in genres such as novels, success stories, and biographies, and succeeded in forming a community by summoning them from the public to the people of the Japanese empire. The recall from ‘mass’ to ‘nation’ has been linked to the people who have been revived in the municipal system since the 1930s.BR On the other hand, the Byulgungon(別乾坤) was a popular magazine that started with the title of ‘Hobby Benefit’ before the consumption culture was settled in the colonial Joseon. The Byulgungon(別乾坤) could not be issued every month because of the lack of Japanese censorship and the insufficient infrastructure. However, the genre that Byulgungon was driven to succeed as a popular magazine was ‘History poison’. Hypothetical ‘History poison’ was invented because it could not present the authentic history due the censorship system and it was a popular genres of the Byulgungon. However, this narrative method made it impossible for public readers of the colonial Joseon to perceive proper history and form a national discourse with the Korean public readers. Rather, it played a role in removing the Byulgungon(別乾坤)’s readers from the ‘national’ ideology. It gained popularity and increased the number of sales, but it resulted in distancing the Byulgungon(別乾坤)’s popular readers from the nation or current political situation. In short, Byulgungon(別乾坤) and キングused the media strategy of popularity in common, but the result was different by the distance between ‘Empire’ and ‘Colony’.