유튜브 홈트레이닝 채널 구독자들의 트레이너 특성평가, 시청만족, 채널구독 지속의도와의 관계

Abstract

Purpose: This study aims to explore various attribute evaluation factors for YouTube home training channel viewers and participants, and to analyze the correlation connection between viewer satisfaction and viewer sustainability.<BR> Method: Among 89 home training channel subscribers, 570 people were selected for the study, and data of 544 people, excluding error response data, were analyzed through statistical methods such as correlation analysis and regression analysis of SPSS 26 windows version. Following conclusions were obtained.<BR> Results: The results of this study are as follows. First, it was found that the characteristic evaluation of the trainers of home training programs and participants was influencing the satisfaction of the viewers. It had a positive impact in the order of reliability, professionalism, specificity, attractiveness and intimacy. Second, it had been shown that the evaluation of professionalism, reliability, and specificity characteristics of home training trainer programs and participants was affecting intention to continue the subscription. Third, it was found that the audience’s satisfaction with the home training program had a very high impact on the continuity of subscription, and that the subscription continuity level was also high if the audience’s level of satisfaction was high.<BR> Conclusion: Various follow-up studies are needed for home training to be an alternative sport in non-face-to-face era.