Особливості репрезентацій української ідентичності у візуальному контенті популярних телеграм-каналів

Abstract

In the article had been considered the features of the representations of Ukrainian identity in the visual content of 5 most popular Telegram-channels («Ukraine 24/7»; «Ukraine now», «Ukraine Online», «TSN», «Insider UA»). Two groups of its markers had been determineted – Political Identity (combination of blue-yellow colors, national banner or emblem (trident) as the center of the image or the dominant background) and Military (man and women in Ukrainian military uniforms, weapons and military equipment) In fact, the share of which markers had been highest than formally 2–3% of the total visual content for every group. The first group, which embodies the civic and political identity, had been determineted as a leading Its spread had been explained by the direction of the current government's domestic policy on «citizens of Ukraine» who were not differentiated according to geopolitical and value preferences. The production of Military markers had been explained by the continuing relevance of military news in the context of the undeclared war between Russia and Ukraine. It also reflects the state of partial military mobilization of public consciousness over the past 6 years. The broadcast of such images in the Telegram had been detached from its traditional basis – a real, ethnically charged identity. Whose identification characteristics (uniform, chevrons, stripes, awards, badges on military equipment) had been not brought to the center of image. On the basis of previous researches of the author had been noted that another – ethnically charged level of Ukrainian identity was more widely represented on social networks Facebook and Instagram. There Ukraine was associated with a woman in a national costume or an image of a field with ripe wheat or sunflower. The greater share of accompanying military images (14% of the total visual array in Facebook communities), the presence in their visual content of a special female military (3%) did not really change the narrative «Ukraine as a woman does not want war». In these communication channels had been found the only common present day symbol of Ukraine, both visual and memorial, – the images of the Independence Monument on the square of the same name in Kiev. This clearly demonstrates the incompleteness of Ukraine’s postmodernization processes, including at the area of values, cultural memory and the hierarchy of identities.