홍보물 영상 촬영 트렌드에 따른 연령별 흥미도 및 호감도 조사

Abstract

Starting in 2021, the discrepancy between high school graduates and college admission quota is deepening, and universities with a sense of crisis are working hard to promote college entrance exams as a self-rescue measure. In particular, online promotion without restrictions of time and place is a representative means of promoting effectively to a large number of people, and online promotion using YouTube is being used as a representative method. However, existing research on the perception and favorability of each age group according to trends in online video content is judged to be insufficient, so we plan to conduct objective research and surveys to provide basic data. In this study, university promotional videos that had been produced were divided into type A and type B content according to filming method and trend, and a survey was conducted on the favorability of each age group. In the teenage group, type B video content was preferred in most survey items such as “attractiveness,” “video beauty,” “reliability,” “immersion,” and “interest,” and type A video content was preferred by the middle-aged and older generation, the parents’ generation. was preferred in.