Abstract
This study aims to analyze how hotel service quality and perceived value affect customer satisfaction.<BR> The purpose of this study is to present a marketing strategy focusing on service quality of Chinese hotel companies after Covid-19.<BR> The data collected from 356 Chinese who experienced a Chinese economy hotel were analyzed through factor analysis, reliability analysis, and regression analysis. It was found that hotel service quality (reactivity, accessibility, tangibility, reliability) had a positive (+) effect on perceived value (time value, monetary autonomy). Hotel service quality (reactivity, accessibility, tangibility, reliability) was found to have a positive (+) effect on hotel customer satisfaction. Perceived value (time value, financial autonomy) was found to have a positive (+) effect on hotel customer satisfaction.<BR> In the future, it is expected that the scope of the investigation will be expanded and various variables will be applied to make it more meaningful.
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