토픽 모델을 활용한 지역 글로벌 컨퍼런스에 대한 참여자 만족도 분석

Abstract

This study investigates the features of replies per question and the differences in subjects based on geography and age of respondents based on the findings of a satisfaction survey for the 2022 Global Beverage Conference. Semantic network analysis was conducted using online survey results, and Structural Topic Model(STM) was conducted using in-depth interviews. Overall, we found that active information seekers were more likely to be in their 20s and 30s, who used social media to engage with the event. This age group was also more likely to participate in event programs such as beverage tasting booths and sommelier competitions. On the other hand, those in their 50s and 60s were more likely to be interested in conferences and beverage brands themselves. In addition, those in their 50s and 60s who live in Daegu are more likely to acquire and share event information through interpersonal relationships than through social media. This study is useful for event planning and promotional strategies that take into account participants' perspectives.