Abstract
The purpose of this study is to investigate the effects of fashion students" entrepreneurship education interest(EEI) on their entrepreneurial intention(EI). The study also investigates how psychological traits and background factors relating to entrepreneurship influence on EI and EEI. The data recorded in November to December 2018 using a questionnaire targeted at fashion students. The data was analyzed by performing the following using SPSS WIN 17.0 - frequency analysis, reliability analysis, t-test, factor analysis and regression analysis. The research results were as follows. Firstly, it was found that the higher the EEI amongst fashion students, the higher the EI. Secondly, students who had entrepreneurship course experience had higher EEI than students without experience but demonstrated no significant difference in EI. Thirdly, the "fashion passion" factor, which is enthusiastic about clothes and fashion activities, had a significant effect on EI and EEI. Fourthly, psychological traits had a significant effect on EI and EEI. Lastly, students with experience of a family start-up had higher EI and EEI than students without such experience, and male students in general had higher EI and EEI than female students. Age also had a positive effect on EI and EEI.
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