Abstract

The article investigates the philosophical and value bases metamodern and forms of their visualization in architecture. Social and technological changes at the beginning of the 21st century marked the entry into a new era. Its name is Metamodern. This term has been used since the late 2000s. Features of the new era are manifested in different areas of life. They found a visual manifestation in the field of urban design and architecture. A city at the same time is simultaneously a material object and a symbolic project. The space production and the symbols production becomes an interdependent process. These statements are important to this study. On this basis, we consider the architecture and the city environment as the metamodern paradigm visualization. The methodological basis of the study was the semiotic analysis of the visual object, which was applied in the framework of the space production theory by A. Lefebvre and P. Bourdieu. The object of our analysis is the Bomontiada project (Istanbul, Turkey). The purposes of the article are to make a semiotic analysis of the Bomonti architectural complex, and to demonstrate the transition from the postmodern paradigm to the metamodern. The subject of this article is an analysis of the reconstruction of the Bomonti complex in Istanbul. The architectural and design solution of the Bomonti complex was created as part of a new concept of urban space. This was presented as a large-scale process of transition to the metamodern worldview paradigm. The Bomonti project solves a whole range of tasks to preserve the historical heritage and create an attractive commercial property. The implementation of this project demonstrated a change in aesthetic preferences in the field of urban restructuring. This was seen as a transition to a new perception of the world. The Bomonti project reflected a new understanding of the human role in the multilayer cultural space of a modern city. The design of this architectural object is presented as visual rhetoric, creating the city anthropology for metamodern era. As a result, we come to the conclusion that modern architecture reflects the five metamodern paradigm principles, and loft design is becoming an instrument for creating a new semiotic field of metamodern. The value of harmony in its organization is indicated, because it contributes not only to a careful attitude to the elements of cultural heritage, but also creates the conditions for a hedonistic perception of the environment of everyday life of contemporaries.

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