자기애성향이 피부관리 행동에 미치는 영향 연구 - 피부상태 인식 매개효과 중심으로 -

Abstract

The purpose of this study is to clearly clarify the relationship between narcissism and skin care behaviors, and to provide important basic information that enables us to have a correct narcissistic orientation in the psychological aspect of skin care behaviors of modern people. As a research method to achieve the purpose of this study, the influence relationship was examined with the structural equation model between the narcissistic tendency and the skin care behavior variable as a mediating variable of skin condition perception. As a result of this study, it was found that the mediating effect of skin care perception appeared in the relationship, as well as the relationship between internal and external narcissistic factors and mediators, and skin health care attitudes, knowledge, and education among the narcissistic factors. The conclusions examined through the above research results could be judged that the intrinsic and external self-love tendency acts as an active incentive for skin care behavior (skin health care attitude, knowledge, education). In addition, it is judged to take more active skin care actions when skin care awareness is increased. As an implication for this, the implications for implementing skin care behaviors and the incongruity of internal/external narcissism tend to be discovered early and preventive management by approaching skin care attitude, knowledge, and education appropriately and in a balanced manner. It presented the need to do. Finally, suggestions for future tasks were presented.