Abstract
This study investigated the case of biophilic design applied to bakery cafes with eco-friendly design concept, and analyzed the characteristics and effects of biophilic design extracted through previous studies. First, the research results measured the biofilic design characteristics applied to bakery cafes with eco-friendly design concepts in three aspects: direct experience of nature, indirect experience of nature, and experience of space and place, and the cafe subject to the entire case was divided into single, combination, and separate. Second, the application effect of biophilic design in bakery cafes showed functional effects through natural light, plant, and water elements, aesthetic effects through interior space finish, and furniture material and color elements, external view, resting place, and place attachment elements. Since the characteristics of biofilic design applied to bakery cafes can expand the cafe's place role as a discriminatory strategy and positively affect customers' visit purpose, preference, and satisfaction, it will provide effective guidelines and data to develop the concept of bakery cafes with various differentiation strategies.
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