휘트니스센터 선호 요인에 대한 소비자들의 주관적 견해에 따른 선택결정 탐색

Abstract

This study aims at constructing a variety of preference factors, targeting at the consumer of fitness center which enjoys concernment from the public, and at concretely analyzing conclusive cause of selecting fitness center in the subjective aspect, classified with factors. This study leaded to the conclusion as follows.BR First, this study investigated how the consumer responds to respective factors such as ‘expense’, ‘environment’, ‘employee’, ‘expense’, ‘exercise program’, ‘position’ etc. when they selected fitness center. At first, as for expense factor, the views were suggested such as ‘ low gravity of expense’ and ‘preferred consideration’ in the factor of expenses. As for environment factors such as facilities and exercise apparatus, the views were suggested such as ‘ low gravity of environment factor’ and ‘preferred consideration of environment factor’. As for exercise leader