Abstract
The purpose of this research study was to analyse the relationship between service quality, emotional response and customer satisfaction in the wine restaurant(as it relates to a customer"s intention for repeat visits) and how those factors influence a customer"s intention to revisit. For the actual test of these hypotheses, surveys were conducted with a convenience sample of 366 adults who had visited wine restaurants in the city of Busan. The survey findings were as follows: Firstly, service quality was directly related to emotional response. Secondly, there is a relationship between service quality and customer"s satisfaction. Thirdly, positive emotional response does not affect the revisit intention. And finally, the customer’s satisfaction directly relates to a customer"s intention to revisit the wine restaurant. These results suggest that marketers trying to understand what influences their customer base, must consider the service quality of the host and the restaurant itself, when trying to promote wine restaurant while focusing on service quality, emotional response and customer’s satisfaction. The wine industry will have to strive to improve customer‘s satisfaction and emotional response based on service quality.
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