ЗАРУБІЖНИЙ ДОСВІД УПРАВЛІННЯ НОВОВВЕДЕННЯМИ В ОРГАНІЗАЦІЇ СФЕРИ ОХОРОНИ ЗДОРОВ’Я

Abstract

The article examines the foreign experience of innovation management on the example of EU and OECD countries. The relevance of this problem is due to the fact that the state of the country's economy depends on the quality level of its productive forces, the main component of which are people who need to receive highquality medical services. In this regard, it is necessary to apply managerial approaches to the formation of favourable conditions for achieving a balanced development of a holistic innovative system of health care institutions. Emphasis is placed on the fact that the current managerial approaches to innovations do not allow overcoming innovative passivity and fully implementing and using innovations of various types. The use of information and communication technologies in health care institutions of the countries of the world is considered. One of the main points of the "anticipatory market initiative" of the EU regarding electronic medicine is: determination of the volume of products and services of the electronic medicine market; recommendations for a new approach to policy coordination based on improving the balance between supply and demand both between EU member states and within these countries in specific target areas of e-medicine; elements of evaluation by external stakeholders. It is noted that in the OECD countries considerable attention is paid to the mechanism of evaluation of innovative medical technologies. The development of the health care system of the OECD countries is characterized by a shift in priority from saving costs for the provision of medical services to the implementation and use of the most effective methods of resource allocation. One of the methods of solving this task is the creation of restrictive lists of medical services, drugs and products, the costs of which are reimbursed from the health care budgets of different levels. The leading element of the assessment is the clinical and economic analysis. This assessment involves the selection of optimal technologies and products that provide the maximum benefit for the health of the population at a given level of costs. The key directions for the further development of the innovation management system in domestic health care institutions have been identified, including: the total transition of the entire field of health care and infrastructural organizations of the medical services market to electronic document management with legal confirmation of its priority in the collection, processing, storage and transmission of data of a medical nature; creation, promotion and development of electronic services and medical services; increasing the digital literacy of medical personnel, followed by the provision of the necessary equipment; reduction of the number of personal visits of patients in medical institutions for the implementation of simple, typical and repetitive actions, and others.