자원의존이론 관점에서 본 성균관대 캠퍼스타운사업 초기 창업자의 경험과 자원 전략

Abstract

This study focuses on the Seoul Campus Town project, which utilizes the university's education and research-based resources to create a win-win situation between the university, the local community, and the youth. The study discusses the experiences of the support system needed by early-stage entrepreneurs from the resource dependence theory perspective. The Campus Town project participants, who were early-stage entrepreneurs, underwent face-to-face and non-face-to-face in-depth interviews as a qualitative study. The study results showed that, first, regarding the perception of Sungkyunkwan University's Campus Town business, early entrepreneurs perceived that it is easy to enter with a low threshold and that it is highly accessible because it is based at a university. In addition, regarding the experience of utilizing support, early entrepreneurs strongly perceived that they needed to secure a startup space to challenge startups, and they needed to obtain business funds to realize their startup items. Therefore, they agreed to secure various resources for the company's sustainability. Second, as a strategy for securing resources, the study sought to strengthen their resource dependence by participating in other startup support projects, strengthen their organizational capabilities to withstand similar companies, scale up for sustainability, and attract investment for the exit. We examined the perceptions and experiences of early-stage entrepreneurs regarding startup support programs, suggested resources that should be prioritized, and concluded these results. In addition, it was found that early-stage entrepreneurs are seeking various strategies to secure resources through dependence and independence for sustainable management. Finally, this study analyzed resource cooperation between universities and localities for entrepreneurship through case studies, discussed participants' perceptions and experiences, and made practical and qualitative recommendations for public-private partnership entrepreneurship programs.