한국 카지노산업의 국제 경쟁력 강화를 위한 모델 개발에 관한 연구

Abstract

This study aims to develop models and indicators that can effectively measure the competitiveness of the casino industry. By comprehending the concept of competitiveness within the context of the casino industry and identifying key factors that contribute to competitiveness, the study seeks to provide valuable insights. To achieve this goal, a Delphi survey and Analytic Hierarchy Process (AHP) were conducted with 22 casino industry experts. The research builds upon previous studies that explored competitiveness in national and tourism industries, incorporating their findings into a new model specifically tailored for the casino industry. The initial model, as proposed in previous research, consisted of six overarching concepts and 70 detailed indicators. However, the final model derived from this study comprises five upper concepts, 14 lower concepts, and 49 detailed indicators. The relative weights of the upper concepts were determined, with the most significant contribution coming from the elemental conditions underlying the casino industry (24.4%), followed by government policy (22.6%), which reflects the unique characteristics of the casino industry, and human resources (15.2%). Furthermore, this study presents an overall ranking and weighting of detailed indicators that measure the competitiveness of the casino industry. The top-ranked indicator was “Casino-related R&D support investment budget”, while the 49th place was occupied by “Gallery” with a weight of 0.054%. This research is particularly meaningful as it establishes a comprehensive model for assessing competitiveness in the casino industry and provides prioritization based on detailed measurement items and their respective weights, thus enabling the practical measurement of competitiveness in this specific sector.