Abstract
The article analyzes the concept of national identity in Russian linguistic culture on the material of small poetic forms - the so-called pirozhok and poroshok rhymes. Such poetic forms are considered as comic, even ironic genres that exist in Runet and have a specific set of genre features. Pirozhok and poroshok were chosen as an empirical material due to their special status - semi-literary, semi-folklore, as well as the ability to reflect the features of the national character in an exaggerated form. With the help of discourse analysis and linguoculturological interpretation of the studied texts, markers of Russian national identity are revealed in them: an indication of certain features of the national character, the use of autostereotypes, references to precedent texts and phenomena of Russian linguistic culture, the opposition of “I vs. Other”, attitude to the native language. It is argued that the ability to decode these texts is determined by the presence of a certain set of background knowledge in the reader. The ways of expressing irony and the relationship between what is actually said and implied by the authors of pirozhok and poroshok are described. It is concluded that these texts are material for understanding the Russian national character, as well as for national self-reflection. In conclusion, the linguocultural potential of pies/powders and demotivators/memes is compared in terms of reflecting national identity.
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