Abstract
The article considers the natural motif as the artistic basis of the ornamental composition and its transformation as a method of shaping the elements of the ornament of the Orenburg down shawl. It analyzes the main directions of transformation of the natural motif adopted in the form-making of down knitting: the semantic concept of form; stylization and geometrization of form, experiments with material (goat down). It is clarified that the transformation of the natural motif in accordance with the artistic and technological foundations of the down knitting tradition is a condition for its development; the inclusion in the ornament of elements created according to other shaping principles leads to deformation of the figurative and technological system of the handicraft. The process of transformation of the visual and semantic image of a natural motif into a decorative and ornamental image is analyzed
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